SMS Marketing

“The most innovative, easy to use, and comprehensive bulk SMS service platform”

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.

To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode. When the 6 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing

Advanced SMS Solutions for Connected Business

Experience world class messaging with Industrial Infotech’s advance business solutions that make SMS integration for enterprises simple. Industrial Infotech’s SMS platform enables enterprises to easily integrate with Business APIs and harness the power of SMS as a medium to communicate with their target customers.

  • Transactional Alerts : APIs and on-premise SMS solutions for alerts such as account balance or transaction notification.
  • User Verification (OTP) : Multi-channel retrial to ensure your OTP SMS will be delivered in time.
  • Promotional SMS : Build SMS campaigns based on specific user behavior.
  • Segment/Retarget : Powerful SMS analytics engine to segment customer base and broadcast retargeted SMS.
  • Information on Demand : Provide information on demand with a simple SMS to a specific number for stock prices, account balance, inventory, office locations, transaction statements, status updates and more.
  • Engagement : SMS based quizzes, contest and gamification for engaging customers.
  • Internal team communication : Engage with your internal teams and send out service alerts such as security updates, new account information and others.
  • Customer Satisfaction Messaging (C-Sat) : Run surveys or feedback polls and receive information from customers in the form of a SMS response, a simple click or a missed call.
  • Loyalty Programs : Execute multi-level loyalty programs starting from SMS but spread across multiple channels.

6 Benefits of SMS Marketing

  • It’s a direct, immediate channel.
  • You can use shortcodes to simplify response and build your database.
  • It can support and integrate with other channels.
  • You can learn more about your customers.
  • You can increase customer engagement.
  • Response data enables you to monitor, track and improve.


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